The Chicano Collection / La Colección Chicana

CauseConnect managed and helped produce The Chicano Collection / La Colección Chicana, a major art collaboration between Cheech Marin and Richard S. Duardo of Modern Multiples that resulted in a limited edition portfolio series (115 sets) of archival-quality pigment prints of works by 26 artists in the Cheech Marin Collection. CauseConnect was also responsible for raising nearly half a million dollars to produce the project and established a donor-advised fund with the California Community Foundation who managed the charitable funding. Selected by Marin, the featured artworks depict urban life and the Chicano experience from the 1960s to present day. Original linocut-prints of 26 artist portraits created by Artemio Rodríguez of La Mano Press and a documentary film directed by Tamara Hernandez and co-produced with Melissa Richardson Banks and Heather Flores accompany each set of the 26 prints, each sized 40”x30” to fit into the custom clamshell case with a silkscreen cover by Chaz Bojorquez. Art advocate and entertainer Cheech Marin presents this exhibition of 26 limited-edition reproductions (giclées) of paintings by prominent Chicano artists. The archival-quality digital prints depict images of urban life and the Chicano experience during 1969 through 2001.

Original linocut-print portraits by Artemio Rodriguez of La Mano Press, a one-hour documentary by award-winning director Tamara Hernandez, and an essay by Chon A. Noriega, Ph.D. of UCLA’s Chicano Studies Research Center are included with the exhibition. The giclées were produced by Richard S. Duardo through his studio, Modern Multiples Fine Art Editions.

The exhibition is the culmination of a one-year project spearheaded by Mr. Marin in partnership with Bank of America and Farmers Insurance that is designed to advance Chicano art as a recognized school of American art and increase public accessibility to it. In addition to donating 50 commemorative sets to major U.S. art museums and universities, 25 sets will be sold privately with net proceeds to benefit the Hispanic Scholarship Fund.

Click here to read an essay about the Cheech Marin Collection by Chon Noriega, Ph.D.

The exhibition is part of a project spearheaded by Marin that created high-quality digital reproductions (gicleés) of the original paintings and donated the gicleés to 50 major U.S. art museums and universities. The project is designed to advance Chicano art as a recognized school of American art and increase public accessibility to this work in cities nationwide.

“Chicano art is American art. My goal is to bring the term ‘Chicano’ to the forefront of the art world,” said Marin. “Using the most advanced technology available today, we are creating these important artistic expressions of the American experience as ‘time capsules’ to embed into top U.S. art collections and to expose them to the widest audience possible.”

The project was funded through major support secured by CauseConnect from Bank of America and Farmers Insurance. A traveling exhibition was produced by CauseConnect, which was supported throughout its tour by a variety of sponsors such as the Los Angeles Times, Anheuser-Busch, Starbucks Coffee, Kraft Foods, and DMJM Harris. Media partners are Bello Magazine, CBS2-KCAL 9, Hoy Los Angeles, and Univision KMEX 34. Charitable services are provided to the project by the California Community Foundation through the Chicano Art Fund.

Category
Art & Artists, Projects