“Art of the Taste” Collector Event Series for Tres Papalote® Mezcal

CauseConnect® produced a series of collector events tied to art fairs in Los Angeles and Houston that involved Cheech Marin. The first event was for 75 art collectors from Art Los Angeles Contemporary who toured Marin’s renowned Chicano art collection and sampled his new artisanal spirit Tres Papalote® Mezcal; the bottles of which were inspired by the glass art of the dynamic artist duo Einar & Jamex de la Torre. The second event took place in conjunction with the Houston Art Fair and was held in the VIP Lounge at the fair followed by an exclusive brunch at Triniti Restaurant. Marin holds the most renowned private collection of Chicano art in the world. Since 1988, he has amassed more than 700 paintings, prints, and sculptures. The national Cheech Marin Center for Chicano Art, Culture & Industry of Riverside Art Museum opens in 2021.