The Target Corporation hired CauseConnect to produce a luxurious outdoor dining experience for 100 celebrities and corporate guests at the Malibu estate of entertainer Cheech Marin after the taping of the NCLR ALMA Awards at the Santa Monica Civic Auditorium in California. Co-hosted by Eva Longoria and George Lopez, the star-studded show aired later that week on NBC on September 16, 2011, delivering the biggest night to date on television showcasing Latinos. The NCLA ALMA Awards honored Latino entertainers who promoted fair, positive, and accurate images of Hispanic culture in media. ALMA stands for American Latino Media Arts and NCLR stands for National Council of La Raza, a national organization now called UnidosUS.
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