Abbot Kinney Festival in Venice

Category
Art, Events, Festivals

CauseConnect provided marketing, sponsorship and branding services during 2008-2012 to the nonprofit organizers of Abbot Kinney Festival, founded in 1984 and now one of the most popular street fairs in California with over 150,000 attendees and more than 450 artisan vendors each year. Among other achievements, the firm bolstered the festival’s existing sponsorship opportunities and identified new ways to generate revenue and promotional assistance from companies; introduced and designed revenue-generating festival guides that were stuffed into thousands of Whole Foods customer bags and distributed at local businesses before and during the event; created and managed a unique marketing partnership with Whole Foods Market (the grocer’s eco-friendly businesses received onsite sampling opportunities during the festival — and at the Venice store location prior to the festival, logo recognition on register signs, outdoor building banners, and store posters); helped launch a new brand identity for the festival that continues today; and renamed the children’s area as KidsQuad. Along the mile stretch of Abbot Kinney Boulevard in Venice, California, the festival offers three music stages, two beer gardens, shopping, activities and performances for families, and more. To learn more, visit www.abbotkinney.org.