The Other Side of Memory

The Other Side of Memory: Photographs by Luis C. Garza is an exhibition of 66 black-and-white silver gelatin prints drawn from the extensive, largely unpublished archive of this Chicano photographer’s work in Los Angeles, New York, and Hungary.

Exhibition Dates & Locations

• Walter N. Marks Center for the Arts at College of the Desert — Apr 4 thru May 3, 2023
• Riverside Art Museum — Oct 22, 2022 thru Mar 19, 2023

Some photographic images cannot be forgotten. They become iconic to an age, a place, or both. For this exhibition and its companion publication, the organization of Garza’s images is not arranged according to place or chronology — the most obvious ways of presenting documentary photography. Rather, curator Armando Durón seeks to subvert the usual distinction between documentation and art that form the two main branches of photography, allowing viewers instead to construct a narrative of their own. Images are paired or joined to encourage the viewer to form new images from the combination witnessed. The works in the exhibition were also selected for their ability to evoke memory. Durón suggests there is at least one other other side of memory—the road not traveled.

Until now, Garza’s images have rarely been exhibited to the public. His work documented his East Los Angeles community during the early 1970s, his South Bronx neighborhood during the 1960s, and his 1971 travels to Budapest, Hungary for the World Peace Conference where he met Mexican muralist David Alfaro Siqueiros.

PODCAST EPISODE: Luis C. Garza in conversation with Armando Durón and Melissa Richardson Banks

ONLINE MEDIA KIT: “The Other Side of Memory: Photographs by Luis C. Garza”

The Other Side of Memory: Photographs by Luis C. Garza is on a national tour organized by Melissa Richardson Banks and managed through CauseConnect: Art That Matters. For booking information, contact Melissa Richardson Banks via email or call (213) 537-4483.

The catalog retails for $40.00 inclusive of sales tax and USPS shipping in the 48 contiguous U.S. states (ask about shipping to Alaska, Hawaii, or outside of the U.S.). For wholesale or bulk orders, press interviews, and speaking engagements, contact Melissa Richardson Banks at (213) 446-3467 or email a request by clicking HERE.

Book Title: THE OTHER SIDE OF MEMORY: Photographs by Luis C. Garza
Specifications: 66 black-and-white images plus essays and scans of negative proof sheets
Soft Cover (perfect bound): 96 pages plus covers
Retail Cost: $50 (Includes USPS Media Mail shipping in 48 contiguous United States. Does not include international shipping or shipping to Alaska or Hawaii)
Publisher: CauseConnect, LLC
Photographer: Luis C. Garza
Contributing Writers: Foreword by Elizabeth Ferrer (curator and author specializing in contemporary art, Mexican and Latino photography whose most recent book is “Latinx Photography in the United States: A Visual History”) and Afterword by art historian Charlene Villaseñor Black (Professor of Art History and Chicana/o Studies and Central American Studies at the University of California, Los Angeles; editor of “Aztlán: A Journal of Chicano Studies;” and founding editor-in-chief of “Latin American and Latinx Visual Culture”) with essays by photographer Luis C. Garza and Armando Durón, collector and curator of “The Other Side of Memory” and other exhibitions.
Editor | Copywriter | Production Coordinator: Melissa Richardson Banks
Designer: Eva Crawford
Publication Date: March 2023
Language: English
Product Dimensions: 9″ wide x 12″ high x 0.25″ deep
Shipping Weight: 14 ounces
Edition: 1st edition (Printed in the United States)