Produced by CauseConnect
Following the taping of the 2011 NCLR ALMA Awards, Target Corporation enlisted CauseConnect to produce an exclusive, luxurious outdoor dinner event for 100 VIPs—including celebrities, corporate executives, and cultural leaders—at the private Malibu estate of entertainer Cheech Marin.
Held under the stars just hours after the awards ceremony at the Santa Monica Civic Auditorium, the event offered guests an elegant and intimate celebration in honor of Latino excellence in media and the arts.
The televised ALMA Awards—co-hosted by Eva Longoria and George Lopez and aired on NBC on September 16, 2011—marked a milestone broadcast, becoming the biggest night to date for Latino representation on national television. The awards, presented by the National Council of La Raza (NCLR)—now UnidosUS—honor Latino artists who promote fair, accurate, and positive portrayals of Hispanic culture in entertainment.
CauseConnect oversaw the full scope of event production, including:
- Site preparation and staging at a private residence
- Fine dining coordination and luxury guest services
- Security and transportation logistics
- On-site experience design to reflect the brand and cultural impact of the evening
Photography: All photos on this page © Chris Weeks / WireImage