To mark the completion of The Aliso, a 5.6-acre mixed-use residential development in the heart of Downtown LA’s Arts District, CauseConnect was tapped to produce a dynamic and memorable grand opening event. Our clients included Brookfield Property Partners and Legendary Investors Group, along with collaborators Milender White Construction, Kava Massih Architects, and Wells Fargo.
Our full-scope event production services for this high-profile unveiling included:
- Advance and on-site event logistics
- Curating and managing a full team of vendors: catering, production crew, parking services, and more
- Handling guest outreach and RSVP management, including elected officials, media, and community leaders
- Creating promotional content and ensuring thorough documentation before, during, and after the event
Because of our expertise in the visual and performing arts, the event also featured live large-scale mural installations by three prominent artists: Septerhed, ShadowMonsterBear, and Leba — reinforcing the development’s identity as a creative hub. Guests took in panoramic views of the downtown skyline while experiencing art being created in real time.
The Aliso, now home to 472 residential units (including live/work lofts) and 22,000 square feet of retail space, sits adjacent to SCI-Arc and across from Hauser & Wirth, reflecting the creative energy of the neighborhood. CauseConnect’s event not only celebrated the project’s opening, but also rooted it firmly in the local arts community.