President and Founder

Melissa Richardson Banks specializes in creating strategic marketing partnerships for corporate and nonprofit clients. She is known for designing innovative, cost-effective solutions that produce results. She has a B.A. in journalism and communication studies from Texas State University and a master’s degree (and Ph.D. coursework) in educational administration (business and finance) from Texas A&M University. In 1999, Melissa co-founded an unprecedented network with John H. Good, Angela Easton, and Hyepin Christine Im called Sponsorship Professionals Association (SPA), which uniquely connected corporate and nonprofit executives responsible for sponsorship, cause marketing, and corporate giving. After 9/11, Melissa launched CauseConnect® to provide professional services to numerous companies, charities, and celebrities, including City National BankToyota Financial ServicesTarget CorporationCheech MarinMelrose Trading PostLos Angeles Education PartnershipPlaza de la Raza Cultural Center for the Arts & Education, and many more.