Video has the power to take an audience someplace they can’t go on their own and bring them back changed. That’s why YouTube is focusing efforts on helping nonprofits create more effective videos by offering its new “YouTube Playbook for Good”. This free 24-page guide helps nonprofits devise attention-grabbing names and descriptions to make videos more visible to search engines, tell better stories, and incorporate videos into overall marketing campaigns.
Since YouTube started its Nonprofit Program in 2007, 16,000 organizations in the United States, Australia, Canada, and England have joined. Nonprofits and activism is the second fastest-growing category on the site.