Category: events

2011 Abbot Kinney Festival


Target Feria de la Familia at Plaza de la Raza

Target Feria at Plaza de la RazaOver 15,000 kids and families typically attend this free community celebration of sounds, sights, and traditions of Latino art and culture at Plaza de la Raza, located in Lincoln Park off the 5 Freeway one mile north of Downtown Los Angeles. The venue is a beloved after-school cultural center for kids and adults now celebrating its 40th anniversary.

Now in its 6th year, 2011 Target Feria de la Familia is set for Sunday, July 24. It will include:

  • Musical and dance performances on the Target Stage in Lincoln Park
  • Art activities for youth in Plaza’s courtyard and patio
  • Storytelling and songs in the Margo Albert Theatre
  • Mural making on the Willie Velasquez Outdoor Stage
  • Exhibitions of artwork by students and established artists

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Abbot Kinney Festival

2011 Abbot Kinney Festival
Sunday, September 25 @ 10am-6pm in Venice, California

Reserve your sponsorship now to enjoy advance exposure and connect your brand with the 150,000+ upscale, conscious-minded attendees of Abbot Kinney Festival. Consider the following:

Whole Foods Market Green Scene
Exclusively for store vendors whose eco-friendly products are sold at Whole Foods Market, selected companies receive special in-store benefits such name or logo on register signs, outdoor building banners, and store posters. Past sponsors and commercial exhibitors included Clif Bar, Lifeway Kefir, TOMS Shoes, Honest Tea, Little Twig, Sweet Leaf Tea, and Malibu Toffee.

ALL festival sponsors benefit from our Whole Foods Market partnership. Festival program guides are stuffed into thousands of customer bags at the Venice store for one week in addition to being available during the festival at Info Booths and participating Abbot Kinney Blvd. merchants. You can even separately advertise in festival program guides (higher levels of sponsorship include free ad space).

Conscious Clusters
Offering a more embedded and expanded sponsor presence on the street, Conscious Clusters will be located along Abbot Kinney Blvd. Corporate sponsors and commercial exhibitors can align with chosen charities or causes in branded groupings of three of more booths.

This “festival within a festival” offers activities just for kids (and their parents, too!). There, families can hang out, dance and sing along to live music, enjoy amusement attractions, eat healthy food, and have a good time together. Companies can sponsor an area such as the climbing wall, pony rides corral, organic garden area, music stage, or family-friendly performances.

Music Stages
In addition to the family performance stage in KidsQuad, the festival offers live indie music on the Andalusia Stage and the Brooks Stage. Popular DJs will spin danceable music on the Palms Stage. More than 30 local and nationally known bands perform each year at the festival.

Other sponsorship opportunities include our Free Bike Stations, Free Water Filling Stations, Recycling Stations, Re-Use/Re-Purpose Live Festival T-Shirt Printing Stations, Beer Gardens, and much, much more. We can even accommodate large-scale  mobile marketing tour components.

View sample sponsorship packages or 2009 online festival sponsor report. Your sponsorship may even be tax deductible since this community event is produced by the Abbot Kinney Festival Association (AKFA), a 501(c)(3) nonprofit organization. Sponsorship sales help fund the AKFA Community Grants Program. To learn more, visit the AKFA website or the festival’s website.


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